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Research papers

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Authors: Arpapat Boonrod, Prachawan Ketavan
Company: Kantar
May 13, 2018
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Citation

Boonrod and Ketavan (2018a, May 13). The future is voice. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-future-is-voice